Its trailer is only so-so — scream-stab shenanigans under a creepy narration from a little girl that lays out the movie’s back story — but the low-budget horror flick Hatchet, releasing September 7, has a pretty solid web site and an ingenious, parallel interactive recruitment site (“Join the Hatchet army!”), all of which could help it siphon off some business from horror aficionados who may or may not be disappointed by Rob Zombie’s reboot of the Halloween franchise. The film stars Joel David Moore (Dodgeball), Tamara Feldman, Deon Richmond, Joleigh Fioreavanti, Joshua Leonard and Kane Hodder, the latter of whom “stakes his reputation” on the fact that this is the best movie he’s been involved with. So… you know, there you have it — the reputation of Kane Hodder is on the table, suckers. Raise or fold?