I went for a jaunt around Santa Monica yesterday, traversing pretty much the entire beach from Temescal Canyon to far south of the pier, and was struck by the literally hundreds of trashcans bearing wrap-around advertisements for Paramount’s new comedy Hot Rod, starring Andy Samberg. I get that these types of things, along with item separators in grocery stores, are the new frontier of “public impressions,” a nice, low-cost supplement to conventional P&A. But does it strike anyone else as subversive commentary on the relatively disposable nature of the piece? Too-easy ammo, I suppose. Some reviewer will make hay of this… maybe me, since I should be seeing the movie this week, so as to also lay to rest any controversy over its running time.