Good Luck Chuck‘s set of teaser posters, but its one-sheet takes misguided idiocy to a whole other level. I know this shot has been out for a while now, and I’ve meant to tackle it sooner; I even had the photo saved and loaded. But I just couldn’t pull the trigger.

Where to begin? First, yes, of course I know it’s a riff on the famous John Lennon/Yoko Ono Rolling Stone cover shot. But this appropriation of it is wrong on so many levels. First and foremost, it reveals more of Cook’s haunches than I ever wanted or needed to see. Secondly, how does it advance the actual plot or conceit of the movie in any legitimate way? Finally, it’s just awful, awful Photoshopping. If you’re going to do something like this, stage the goddamned thing in a one-setting shoot with both parties. The fact that you didn’t merely confirms the obvious — that this is a desperate, see-through ploy, conceived long after the wrapping of principal production, to try to polish a turd and sell some tickets.