The Crystal Light beverage brand has partnered with actress and musical artist Mandy Moore to launch uPumpItUp.com, a new social networking Web site that will allegedly “help women harness the power of the Web” by encouraging them to empower, inspire, challenge and sustain each other to achieve unique personal goals.

Chaired by Moore, uPumpItUp.com invites women to embark on a series of fun and engaging challenges in four wellness areas, supported by fashion guide Bobbie Thomas, entertainment guru Erika Lenkert, celebrity yoga instructor Mandy Ingber and award-winning journalist Cynne Simpson. Moore welcomes women to uPumpItUp.com with a video message, encouraging them to visit the different wellness areas. Once there, they can choose from one of the recommended challenges or create their own. “Finally, there’s a place for women to turn to that allows them to focus on the things that are personally important,” said Moore. “uPumpItUp.com is specifically designed to help women truly better themselves, as opposed to just learning how to dress better or lose more weight. It’s a place where women can visit when they need some ‘me time’ — and not feel guilty about it. Women will feel celebrated and rewarded, and I’m honored to be part of this endeavor.”