On 27 Dresses’ Release Date

It’s rather baffling to me, 20th Century Fox’s decision to move 27 Dresses, Katherine Heigl’s Knocked Up follow-up, off of its original release date of January 11, and directly into competition this weekend with Overture Films’ Mad Money, a movie starring Queen Latifah, Diane Keaton and Katie Holmes, and arguably pitched at somewhat the same demographic — 18-to-34-year-old women and their white-collar set mothers and older sisters. Probably because I can’t really get into the thrill of parsing advance tracking data, I still can’t decide whether or not that’s a sign of confidence or futile, hands-thrown-to-the-heavens sacrifice.