Daily Archives: January 21, 2008

Trailer Watch: Definitely, Maybe

The trailer for Definitely, Maybe, opening from Universal on a crowded Valentine’s Day weekend, is up online and in theaters, and it paints a picture of sunny personalities running free through fields of daisies, metaphorically speaking. Written and directed by Adam Brooks, who made 2001’s wretched The Invisible Circus, but also penned Practical Magic, the relatively harmless Wimbledon, and 2004’s Bridget Jones: The Edge of Reason, the film tells the story of a guy (Ryan Reynolds) who, on the eve of a divorce, tells his daughter (Abigail Breslin) the story of the three women (Elizabeth Banks, Rachel Weisz and Isla Fisher) with whom he’s had relationships in his life, leaving her (and the audience) trying to guess who her mother is.

We can eliminate Weisz right off the bat, so I’m thinking it has to be Fisher — both because of one fleeting but key revelation in the trailer, and because she’s pegged as the hottest riser of the remaining two. One thing is clear, though: despite being a bit too young (31) to convincingly have a 10- or 11-year-old daughter, the sly charm of Reynolds (witness the swallowed line regarding threesomes) will again be key to this enterprise. The art for the movie’s press kit (and its poster, where horizontal design influence is evident) is billing it as “from the makers of Notting Hill and Love Actually,” and if Definitely, Maybe can capture the varying tonalities of particularly the latter, then it could be a lovely cross-generational and cross-gender mini-hit if Doug Liman’s Jumper fails to catch on.

Cloverfield Breaks Box Office Records

Proving that labyrinthine viral marketing campaigns can actually deliver an audience (sorry, Snakes on a Plane), and not all major studios are hopelessly clueless when it comes to turning out the fickle youth dollar on a non-summertime P&A budget, the monstrous, handheld-shot disaster flick Cloverfield raked in $41 million this past weekend, a new box office high-water mark for January releases.

Katherine Heigl’s 27 Dresses, meanwhile, won the battle for female and run-off audiences, placing second for the weekend with a $22.4 million debut; Callie Khouri’s femme-centric heist flick Mad Money, starring Diane Keaton, Queen Latifah and Katie Holmes, placed seventh for the same frame, pulling in $7.7 million. Sold on the strength of Jack Nicholson and Morgan Freeman’s pairing, The Bucket List placed third for the weekend in its second week of wide release, adding $15.2 million to what is now a $41.5 million total. Little-indie-that-could Juno added another $10.3 million to its coffers; it now totals an amazing $85 million in theatrical receipts, proving once again that Fox Searchlight (The Full Monty, Napoleon Dynamite, Sideways) is currently, far and away, the best in the business at connecting films with eager niche and arthouse audiences.

Nicolas Cage’s sequel to National Treasure placed fifth with $8.1 million, while Ice Cube and Tracey Morgan’s First Sunday added $7.8 million.
Rounding out the top 10 were Alvin and the Chipmunks (now a $280 million earner worldwide… sigh) with $7 million, Will Smith’s I Am Legend (a $470 million worldwide smash hit) with $5.1 million, and Joe Wright’s Atonement with $4.8 million. The cancellation of the made-for-TV Golden Globes event likely had a wet-blanket commercial effect on particulary that latter film and Paul Thomas Anderson’s There Will Be Blood, tough-sell awards contenders which each added a significant number of theaters this past week.