While Spider-Man 3 does its thing at the box office today and throughout the weekend, George Lucas is still somewhere in Marin County, poised on a high-dive in a bathing suit made out of $100 bills, and getting ready to swan-dive into a pile of coins, a la Scrooge McDuck. (That means he’s rich, yo.)

Filmed in October 1977, this ad for the first series of Star Wars
plastic cups, from a convenience store chain called Majik Market, is
among the earliest promotional tie-ins to be televised following the film’s theatrical release in May. I’m not entirely sure, but homeslice might be vaguely related, if only by marriage, to the Dunkin’ Donuts “time to make the doughnuts” guy. Not that there’s anything wrong with that… or his, ahem, commercial performance. Hey, I wonder what’s up with Jake Lloyd? At any rate, for the clip, click here.