LAFF: Family Day

For those in the area, the Los Angeles Film Festival’s third annual
Family Day
, sponsored by Target and the Disney Channel, will take place tomorrow, on Saturday, July 1, in Westwood Village.

“Free fun for
the whole family” is the theme, as activities kick off at noon on
Broxton Avenue — also known as “Popcorn Alley” during the festival —
with a great line-up of things for the whole family to enjoy. Attendees
can spend the afternoon with favorite characters from Disney Channel’s
popular Playhouse Disney TV series
, Disney’s Little Einsteins and Mickey Mouse Clubhouse
while enjoying themed activities, music and a special photo booth.
Target, a premiere sponsor of the LA Film Festival, will offer
complimentary photos with costumed characters from its larger-than-life
Big Red Chair, which measures almost five feet wide and serves as the
symbol of the Target “Ready. Sit. Read!” program.

Beginning at 10 a.m., Family Day also includes a line-up of free films. Pixar’s 20th anniversary series features clips from A Bug’s Life, Finding Nemo, Monster’s Inc., Toy Story,
its sequel and a showcase of shorts spanning 1984–2005
. Children under
12 will be admitted to the Pixar Series for free, while adult admission
is $5.

Other activities — jointly celebrating Paramount/Dreamworks Animation new films Flushed Away, Barnyard and the live-action Charlotte’s Web
— include hilarious electric toilet racing, live pig races, cow milking
demonstrations (you read that right) and a baby pig-petting area. There
will also be special giveaways from Ben & Jerry’s Ice Cream and
Jamba Juice, while free popcorn will be handed out compliments of Pop
Secret.

Family Day will be brought to a memorable close with a free outdoor screening of The Incredibles at 8:30 p.m. on Broxton Ave. Everyone is invited to bring a blanket and
stretch out under the stars for Pixar’s 2004 animated tale of a
superhero family who, when duty calls, ditch their suburban anonymity
and return to crime-fighting ways. Having just enjoyed Sony’s impending
late July release Monster House in similar fashion under the stars at the John Anson Ford Amphitheatre,
I can tell you this is a great way to see a great movie.