Daily Archives: June 30, 2006

Who Killed the Electric Car?

such
a distasteful option in our sound-bite world) or, seemingly more often than
not, denigrating the arguments of opponents by deriding their perspective, attacking
their research and subverting endeavors at substantive change instead of compromising
and entering into a partnership for genuine societal betterment. Nowhere is
this behavior more reckless or repugnant than in issues relating to environmental
protection measures. After all, do we not all breathe the same air, suffer the
same caprices of weather and natural disaster, and ultimately find ourselves and
our fates bound inexorably to that of our host, this Earth?

The stirring new documentary Who Killed the Electric Car?, from neophyte director Chris Paine, provokes
both thought and blood-boiling outrage in this realm
, detailing as it does, in
compelling case study form, the great premium placed on the maintenance of the constipated
status quo — on protections for corporate profit over public interest.

The story centers on one of the fastest, most efficient
production cars ever built. It ran on electricity, produced no emissions and catapulted
nascent American technology to the forefront of the automotive industry
. The
lucky few who drove it never wanted to give it up. So why, in a systematic act
of automotive ethnic cleansing, did General Motors recall its entire fleet of leased
EV1 electric vehicles, in one case refuse an aggregate consumer purchase offer
of more than $115,000 per vehicle and eventually destroy the cars in secret in the
Arizona desert?

To understand that is go back more than 15 years. In 1990,
with smog alerts threatening public health and daily quality of life in one of
the country’s most populated states, the California Air Resources Board (or CARB) targeted the chief source of that problem: auto exhaust. Inspired by a recent
announcement from General Motors about an electric vehicle prototype, the Zero
Emissions Mandate was born, requiring two percent of all new vehicles sold in California
to be emissions-free by 1998, and 10 percent by 2003
.

What followed was a carefully plotted murder by numbers. Cognizant
that a frontal assault would not only come across as unseemly but also likely
wouldn’t work, General Motors and a variety of other big business interests —
with no gas, no oil changes, no mufflers and rare brake upkeep, one can see how
the vehicle was a threat to the multibillion dollar automotive maintenance
industry — colluded to quietly snuff the most radical smog-fighting mandate
since the catalytic converter
.

How? By everything from rolling out low-end product and
marketing it in elliptical fashion to purchasing a controlling interest in
revolutionary battery technology that would extend radius capability and then
sitting on its promotion and implementation. Essentially by paying lip service
to the notion of change while working behind the scenes to help perpetuate the
false impression of electric vehicles as undersized, underpowered and
inconvenient, and thus help foster the appearance of muted consumer demand. With
that in hand, Big Auto could argue the law was an unfair business restriction,
which they did. When the federal government, under the Bush administration,
joined a lawsuit against CARB and the state of California,
the writing was on the wall. The law was repealed, and billions of dollars in
federal money instead diverted to hydrogen fuel cell research that is 15-20
years off, instead of hybrid-electric technology that could manufacture cars
getting 100-plus miles per gallon today.
(Angry yet?)

While admittedly canted, Who
Killed the Electric Car?
doesn’t pin the blame on just General Motors or a
single villain; it’s equally an indictment of a corrupted and corroded system.
To this end, the film includes an impressive roster of interviewees, including former
Carter administration energy advisor S. David Freeman, former GM board member
Tom Everhart, the American Petroleum Institute’s Edward Murphy, ex-CIA Director
James Woolsey, authors Paul Roberts and Joseph Romm, consumer advocate Ralph
Nader, Los Angeles Times auto critic
Dan Neil, former CARB chairman Alan Lloyd — a divisive figure — and celebrity EV
drivers Mel Gibson, Alexandra Paul and Peter Horton. One of its most
plaintively convincing voices, however, might be former EV1 sales specialist
turned activist Chelsea Sexton, who in clear-eyed and detailed fashion relates
the compromised launch of the electric car.

In examining the brief life and death of EV1, its cultural
and economic ripple effects and how they reverberated through the halls of
government and big business, Who Killed
the Electric Car?
emerges as an emblematic tale of the disincentivization
of technology, and how consumers are strung along like junkies
. After all, for
how long now have we been hearing about radical fuel economy improvements “in
the next five to 10 years”?

Many of the important safety standards and other automotive
improvements we have and take for granted today — seat belts, airbags, fuel
economy standards — all had to be rammed through via legislation. We currently
have political leadership — fueled by complicit consumer silence on this issue
— that has abdicated its responsibility on this front and become a lapdog of
industry
. While it may be casually derided by those with contrary financial
investment as agitprop, Who Killed the
Electric Car?
piercingly demonstrates how technological advancement occurs only when it aligns with monied
interests, and argues persuasively for the idea that we all deserve better.
(Sony Pictures Classics, PG, 91 mins.)

LAFF: Family Day

For those in the area, the Los Angeles Film Festival’s third annual
Family Day
, sponsored by Target and the Disney Channel, will take place tomorrow, on Saturday, July 1, in Westwood Village.

“Free fun for
the whole family” is the theme, as activities kick off at noon on
Broxton Avenue — also known as “Popcorn Alley” during the festival —
with a great line-up of things for the whole family to enjoy. Attendees
can spend the afternoon with favorite characters from Disney Channel’s
popular Playhouse Disney TV series
, Disney’s Little Einsteins and Mickey Mouse Clubhouse
while enjoying themed activities, music and a special photo booth.
Target, a premiere sponsor of the LA Film Festival, will offer
complimentary photos with costumed characters from its larger-than-life
Big Red Chair, which measures almost five feet wide and serves as the
symbol of the Target “Ready. Sit. Read!” program.

Beginning at 10 a.m., Family Day also includes a line-up of free films. Pixar’s 20th anniversary series features clips from A Bug’s Life, Finding Nemo, Monster’s Inc., Toy Story,
its sequel and a showcase of shorts spanning 1984–2005
. Children under
12 will be admitted to the Pixar Series for free, while adult admission
is $5.

Other activities — jointly celebrating Paramount/Dreamworks Animation new films Flushed Away, Barnyard and the live-action Charlotte’s Web
— include hilarious electric toilet racing, live pig races, cow milking
demonstrations (you read that right) and a baby pig-petting area. There
will also be special giveaways from Ben & Jerry’s Ice Cream and
Jamba Juice, while free popcorn will be handed out compliments of Pop
Secret.

Family Day will be brought to a memorable close with a free outdoor screening of The Incredibles at 8:30 p.m. on Broxton Ave. Everyone is invited to bring a blanket and
stretch out under the stars for Pixar’s 2004 animated tale of a
superhero family who, when duty calls, ditch their suburban anonymity
and return to crime-fighting ways. Having just enjoyed Sony’s impending
late July release Monster House in similar fashion under the stars at the John Anson Ford Amphitheatre,
I can tell you this is a great way to see a great movie.