I know they’re just teaser posters, but I can’t think of a worse way to market Good Luck Chuck than the above images of Dane Cook, Jessica Alba and Dan Fogler that Lionsgate used to tout the movie at the recent Cannes Film Festival.

The movie’s concept notwithstanding (Cook plays a guy who’s the perennial perfect lucky charm for women; they meet Mr. Right and get married after sleeping with him), a shirtless Cook doesn’t have the “wow” factor to matter to a large percentage of ladies, and there’s absolutely nothing about that shot appealing to dudes, which comprise most of his fan base. Alba is Alba, sure, but the off-camera glance doesn’t match the melting ice cream cone. Then there’s Fogler… wait a second, who?

Granted, these are international posters, and presumably they would be clustered around one another, lacquered to panel wood surrounding construction sites and what not (they still have construction like that abroad, right?), but if you’re not a comic book movie with a lot of characters and/or don’t have huge stars that you’re trying to flaunt separately, all this does is draw attention to your movie’s shortcomings, from a marketing point-of-view. I didn’t go to advertising school, but that much I know…

UPDATE 5/30: Apparently, I really need more blowjobs, as, per the comment below, I totally whiffed on the visual joke in the picture with Dane Cook. In my defense, though, the above image is fairly small, and the original impetus for this post was actually a set of text-less one-sheets without that, umm, portion of the photo. Funny.

I still maintain, though, that this is a strange way to sell what’s being billed as essentially a raucous love story (for the movie’s trailer, click here) and not a gross-out or full-fledged sex comedy (yes, yes, despite the nookie-charm hook). What exactly about those pictures appeals to women? This also answers my question about these being international posters, and not destined for American subways, etcetera.