Daily Archives: March 6, 2008

On 10,000 BC’s Trailer, Poster

The 80-second trailer for 10,000 BC, Warner Bros.’ PG-13 prehistoric action opus which has been getting heavy
rotation TV ad support these last two weeks but unreturned emails and phone calls to editors
all over Los Angeles with regard to screenings, makes it seem a passable enough piece of glossy, effects-laden, stroke-off entertainment for the undemanding 12- to 18-year-old set — no Quest for Fire, that’s for certain.

Directed by Roland Emmerich, the movie’s story follows a hunter (Steven Strait, above) who goes questing to rescue his kidnapped woman (Camilla Belle, of When a Stranger Calls and The Quiet), though I’m not sure how one goes about enlisting the orderly service of marauding woolly mammoths, as one sequence seems to suggest. (If that’s actually possible, I have a new addition to my list of Top 10 things to do when I come into possession of a time machine.) The first poster for the film, meanwhile, obviously takes its inspiration from that back-to-the-cliff one-sheet of last spring’s big hit, 300, and is trying to ring a subconscious bell of reflection and excitement in audiences. The other poster, though, is more problematic. Folks aren’t used to seeing mammoths cavorting about, and a couple weeks back I honestly had someone ask me if that was art for the latest animated Ice Age flick.

Advance Thoughts on The Hammer

A long day ended last night with a screening of The Hammer, radio personality Adam Carolla’s leading man big screen debut. Despite the swirl of real world irritations, I generally dug the movie on its own low-fi terms, though I confess an affinity for Carolla’s trademark saltiness, an acquired taste to be sure.

The story has its roots in the radioman and former The Man Show co-host’s real-life rise from working-class anonymity, with Carolla playing Jerry, a just-turned-40 Los Angeles carpenter who moonlights teaching boxing class at Bodies in Motion, and gets a new shot at both love and the big time, in the form of a public defender pupil and a shot at the Olympic trials, respectively. The romantic stuff of course doesn’t really play (Kissing Jessica Stein multi-hyphenate Heather Juergensen, above right, tries gamely, but Carolla is all knees-and-elbows when it comes to flirtatious banter, even of the wiseacre variety), the production design is super-threadbare and director Charles Herman-Wurmfeld, also of Kissing Jessica Stein, isn’t a great match for the material, over-relying on ADR fixes and jump-cuts to spotlight his leading man. Still, the movie has an indefatigability of spirit that I admire, and it’s also completely genuine in its unbowed, non-held-tongue affection for multiculturalism and the working class, something rare in movies, big or small.

The trailer for the film, meanwhile, highlights at least some of this vaguely politically incorrect backtalk, which isn’t the main thrust of The Hammer but is among its high points — stuff like Jerry’s aside to his friend and fellow day-laborer Ozzie’s family (“You guys seem to all love Nicaragua so much, except for the part where you risked your lives not to live there anymore”), and his snappish interjection when a fellow boxer questions why he has to train with an old white dude (“Yeah coach — when is the black man going to get a fair shake in the fight game?”). More will follow in the coming weeks, including a possible interview with Carolla; The Hammer opens March 21, from International Film Circuit. For more information, click here.

Doomsday Averted

So Doomsday, director Neil Marshall’s follow-up to The Descent, opening March 14 from Universal and starring the lovely Rhona Mitra, apparently isn’t screening for critics, though we’ll see if advance reviews pop up online for friendly (i.e., persuadable fan-boy) outlets. If so, maybe I’ll just go with a reprinted review of 1996’s Escape From L.A., and do a find/replace search on some names/settings.