Katherine Heigl’s 27 Dresses, opening wide on January 11, had a nationwide sneak preview on Thursday, December 27, which giggly pre-teens at my nearby neighborhood theater were very effective in sneaking into. That winkingly date-rigged foretaste, however, was nothing compared to the larger publicity stunt that 20th Century Fox had in store for the movie — live standees.

That’s right — 27
models, like the ones above, pulled duty at 27 specially selected locations across the country, wearing
specially made bridesmaid dresses adorned with the film’s title and credits, inspired by the movie’s like-minded one-sheet. The question, then, arises: how hassled were those 729 ladies, and how boggled were the minds of quietly giddy adolescent boys at the sight of so many bare shoulders? After all, where’s the bra… where’s the bra?!