Alicia Silverstone Preps New EcoTools Cosmetic Bags Line

So it seems Alicia Silverstone has a new set of cosmetic bags — three brand-new additions and three revised sets, actually — ready to bow in April 2011, via EcoTools, a leader in eco-conscious bath and beauty products. The company’s entire collection of cosmetic brushes, bath, brow and nail accessories, as well as bath and body products features innovative, Earth-friendly materials, such as bamboo, recycled plastic, recycled steel, recycled aluminum, soybean oil and, yes, crushed walnuts. Smart play, I guess, the whole transition into beauty products, clothing and the like. This is the sort of shelf-life-expanding brand extension on which
non-cigar-smoking, non-rapping male celebrities miss out
.