Yes, this is real, and not a Saturday Night Live sketch. I saw it with my own eyes, and then proceeded immediately to an emergency chemical wash station. Actually, scratch that… it’s brilliant in its own way. I can admit that. I admire the mind that conceived it and the oral persuasion that went into getting a client to pay (presumably top dollar) for it. I just don’t know about the target audience. I mean, who digs jean shorts, let alone mock-denim diapers? Outside of Kentucky, I mean.
I saw this too and couldn’t believe my eyes either. I think it’s brilliant, period! Commercials aren’t about selling a product anymore, they’re about bravado; this commercial isn’t any more about selling diapers than a commercials with a rainbow is about selling Skittles. Expect this to round up some major CLIO awards…