In honor of Earth Day recently, Landmark Theatres announced that it’s initiating the launch of the new EcoSelect popcorn bag in its 55 theaters across the country. EcoSelect popcorn bags are made of Forest Stewardship Council-certified natural fiber, meaning up to 50 percent of the energy used to produce the natural fiber is sourced from hydro power and renewable bio-fuels. The bags are printed with water-based inks on natural, chlorine-free paper, and are also 100 percent biodegradable.

Small deal, some will say. But every bit of environmental overhaul helps. After all, “Landmark Theatres sells almost two million bags of popcorn every year,” said Damien Farley, Landmark Theatres’ Director of Concessions. “It’s important to make improvements where you can, and this is just one step in an ongoing effort.”