G.I. Joe: The Rise of the Cobra, opening this weekend, isn’t screening for critics in New York and Los Angeles, but what Christy Lemire’s news piece doesn’t mention is that Paramount conditionally screened the movie for a small handful of online critics with the expressly stated condition that they could review the film before opening day only if they liked it. If they didn’t like the movie, they were told, the embargo was opening day. This is all an effort, of course, to inflate the picture’s Tomatometer score, and keep it positive until at least this weekend.