Per a release announcement today, VIZ Media is launching a Hollywood-based film company to license and produce live-action feature films based on popular graphic novel properties. Bucking the trend of recent boutique rollbacks, this new, wholly-owned company, named VIZ Productions, will also serve as liaison between Japanese creative licensors and Hollywood production houses, and plans to produce or license live action films from a wide range of graphic novel genres. Jason Hoffs will serve as head of production.