It’s not related to film, but U2 frontman Bono had a summit with the all-powerful Oprah Winfrey on Friday, and the subject was (RED), an organization created by Bono and Bobby Shriver to empower consumers to
shop and do good at the same time. A portion of profits from the sale
of (RED)-branded products goes to The Global Fund, to help women and
children affected by HIV/AIDS in Africa, providing access to education,
nutrition, counseling, medical services and the nominal medication they
need each day to stay alive.

Penelope Cruz, Kanye West, Alicia Keys and Christy Turlington also appeared on the show to help model, pimp and prop products, which include lines by Gap, Converse and Emporio Armani, as well as special edition Apple iPod nanos and Motorola Motorazr (sic) V3m phones. American Express is in on the project as a founding member as well. Saving the world may not be your to-do calendar, but give it a whirl — much is possible with the power of collectivity. For more information, visit www.joinred.com, or even Oprah’s archival site.