Fox Searchlight, always adept at seeking out and embracing alternative marketing techniques, has up an interesting web site in support of Richard Linklater’s Fast Food Nation, the big screen adaptation of Eric Schlosser’s bestselling investigatory novel, which opens this Friday, November 17. In addition to the regular behind-the-scenes material and a whole slew of clips, there are reader-fed debates about corporate beef and the like from a variety of blog sources. The film has also teamed up with www.participate.net to further illuminate the connections between cheap food, illegal immigration, brutal working conditions, suppressed wages and unsanitary food preparation. For more information, click here.