As previously mentioned here, Fox Searchlight will be mounting an aggressive Oscar campaign for Little Miss Sunshine, and with so few clear-cut leaders out in front in the awards derby, they’ve already rushed into the breach a bit early, with an eight-card postcard set mailing, housed in its own same-sized cardboard slipcover (above), touting various performances with pull quotes from critics’ reviews.

With so many Academy Awards contenders falling on the swords of mixed critical reception and/or commercial indifference, there’s definitely a “feel-good” slot open in this year’s Best Picture race, and Jonathan Dayton and Valerie Faris’ feature debut has a lot of love from its mid-summer bow. Audiences feel for Little Miss Sunshine the same sense of discovered ownership that they did with My Big Fat Greek Wedding.