I’m looking out my window this morning, and it’s the best promotional gimmick any studio has dreamt up in a while, though surely someone owes Sean Connery‘s Sir August de Wynter a boatload of cash. Yep, The Mist is out today, along with Timothy Olyphant‘s Hitman and Enchanted, starring the beatific Amy Adams. Oh, and August Rush and This Christmas do the wide release thing, too. I haven’t seen the former, but I have to question its seasonal release and/or title. I’ve already had confused emails from two potential moviegoers in its demographic wheelhouse… not a good sign.