With a jut-jawed profile, gregarious persona and filmography steeped in genre fare, Bruce Campbell has for years been a favorite of the convention set, treated like royalty and warmly peppered with trademark lines of dialogue from his films upon arrival. So it makes a certain amount of cosmic sense that in Campbell’s new movie, My Name Is Bruce, he plays… himself. Mistaken for his character of Ash from the Evil Dead films, Campbell finds himself drafted into doing battle with a real monster. I recently caught up with multi-hyphenate via phone, to talk about his new film, his recent “Centrum Silver moment,” and the fan love he’s getting that Tom Cruise probably isn’t. For the full Q&A chat, from New York Magazine‘s Vulture, click here.