Category Archives: Posterized!

Trailer Watch: The Ruins

The trailer for The Ruins, opening April 4 from Paramount, is online, and it looks like a matinee-level mash-up of Turistas (the travelogue elements, the latent xenophobia) and 2003’s Cabin Fever (the viral elements, the in-fighting). An R rating (which this movie has as well) and arguable “realism” presumably somewhat dented the former movie’s grosses, limiting it to only $7 million domestically in late 2006, while the same rating was seen as a big part of the latter’s insurgent, $21 million success. Here I expect it will act as more of a suppressor, necessarily excluding 14- to 16-year-olds who might otherwise drift in.

Starring Jonathan Tucker, Jena Malone, Laura Ramsey (above right) and Shawn Ashmore, The Ruins is based on Scott Smith’s novel about a group of friends whose leisurely Mexican
holiday takes a turn for the worse when they head to an “ancient Mayan temple, off the beaten path,” where some long-dormant evil
stirs and presumably makes them all pay
in ways other than just insincerely “friending” it on MySpace. Ensemble cardsharp flick 21 and Superhero Movie, each opening the week before, seem to have a commercial leg up on The Ruins, and with George Clooney‘s latest directorial effort, the period piece football comedy Leatherheads, opening directly against it, I don’t see a way that The Ruins makes inroads with audiences outside of its wheelhouse demographic, especially since everything other than the setting and that one, forced perspective well shot that echoes There Will Be Blood has already fled from my mind as I write this.

With respect to the movie’s dual posters, I think the first one — of a stretched-back head, with prone neck — is far and away the most effective. The second poster, an outstretched hand, is a little bit Evil Dead, but mostly just vague. For more information on the movie, click here.

On 10,000 BC’s Trailer, Poster

The 80-second trailer for 10,000 BC, Warner Bros.’ PG-13 prehistoric action opus which has been getting heavy
rotation TV ad support these last two weeks but unreturned emails and phone calls to editors
all over Los Angeles with regard to screenings, makes it seem a passable enough piece of glossy, effects-laden, stroke-off entertainment for the undemanding 12- to 18-year-old set — no Quest for Fire, that’s for certain.

Directed by Roland Emmerich, the movie’s story follows a hunter (Steven Strait, above) who goes questing to rescue his kidnapped woman (Camilla Belle, of When a Stranger Calls and The Quiet), though I’m not sure how one goes about enlisting the orderly service of marauding woolly mammoths, as one sequence seems to suggest. (If that’s actually possible, I have a new addition to my list of Top 10 things to do when I come into possession of a time machine.) The first poster for the film, meanwhile, obviously takes its inspiration from that back-to-the-cliff one-sheet of last spring’s big hit, 300, and is trying to ring a subconscious bell of reflection and excitement in audiences. The other poster, though, is more problematic. Folks aren’t used to seeing mammoths cavorting about, and a couple weeks back I honestly had someone ask me if that was art for the latest animated Ice Age flick.

On Superhero Movie’s Poster

So the underlying precept of the below poster for Superhero Movie, releasing March 28 from Weinstein Company and MGM, seems to basically be, “Why try?” After all, the one-sheet for the latest genre catch-all spoof flick is such a straight rip-off of the Photoshop-happy Scary Movie poster(s) that one kind of hopes no one actually got paid for it, that some college kid just got internship credit for working it up with a few loose pointers from the producers. Oh well, I guess… “ain’t broke, don’t fix it,” “dance with who brung ya,” “stick with what works,” yadda, yadda, yadda. Any real irritation I might have felt is ebbing out of me with each keystroke.

What might (and I do emphasize that word) give Superhero Movie a leg up on 20th Century Fox’s recent spoof slate (Date Movie, Epic Movie, Meet the Spartans) is the fact that it’s written and directed by Craig Mazin, who did some heavy lifting on the last two Scary Movie flicks, and maintains The Artful Writer, a very literate, engaging and witty blog on the life of screenwriting. This means Superhero Movie could have actual jokes instead of just bewigged impressions, (arguably) comedic reenactments of scenes from recent hits and punches to the balls. Of course, this poster doesn’t really let us know one way or another, except for the fact that it does pack in 10 in 11 sight gags, letting us know that the movie will at the very least keep swinging.

Funny Games’ Poster Anything But Funny

The poster for Michael Haneke’s memorably tense Funny Games (Warner Independent, March 14), an English language remake of his 1997 French film of the same name, is a striking, effective thing, I think mostly because we rarely see such rubbed-raw emotion captured in one-sheet form.

Starring Naomi Watts and Tim Roth, Funny Games is a brutal and provocative thriller in which a vacationing married couple and their son get an unexpected visit from a pair of deeply disturbed young men (Michael Pitt and Brady Corbet). Rough, nasty times ensue. More thoughts will soon follow, but the movie is basically a fascinating, elongated exercise in de-masculinization.

There are plenty of ways to convey this, of course, but the above one-sheet gets at the off-kilter, uncomfortable artfulness of the picture. The simple, small text of the poster’s sole half-proffered explication
of its story (“You must admit, you brought this on yourself,” a line
uttered chillingly by one of the psychopathic home invaders) catches one’s attention only because of the centering of the text. What we mostly get — via Watts’ disheveled hair, tear-stained “ugly cry” face, and tightly framed, flush-to-bottom visage — is a sense of the teased anxiety the movie has at its core.

Trailer Watch: Prom Night

The trailer for Prom Night, releasing April 11 from Sony/Screen Gems, and starring Scott Porter, Brittany Snow, Dana Davis and Jessica Stroup, among other fresh-crop budget-leasers… err, sorry, up-and-comers, is online, and it naturally looks very When a Stranger Calls and latter-day Last Summer-ish, befitting the feature debut of someone like Prison Break and episodic television director Nelson McCormick. The movie has the benefit of a nice, graphically simple one-sheet image (askew tiara and glamorous scream, all tinted grey), but then the trailer goes and seemingly pretty much kills any spell of optimism that might induce, with all the standard stalking cinematography, jump-cuts and aural bludgeoning.

Unless I missed him, Johnathon Schaech isn’t glimpsed in the trailer, so I guess he’s the loafer-clad killer, maybe complete with a scene that plays off his smooth, perfect-jaw smile? Also, cover version or no, who’s rockin’ out with the Cyndi Lauper tunes these days? Something with more uplift would’ve been a better prom tune than “Time After Time.” Oh well. To win a chance to attend the premiere, though, or score a private screening of the movie, click here.

There Will Be Poster Amusement

The tattered tome poster, with the tagline “When Ambition Meets Faith” and its single, vertical, red line, is both simplistic and eye-catching, but does anyone else think that There Will Be Blood‘s other poster, with a hat-sporting Daniel Day-Lewis, makes him look like Burt Reynolds? I swear that Paramount Vantage further lightened that image on the right-hand side, which has a successful reductive effect. But still…

On Untraceable’s Trailer, Poster

I’m not really fully digging the short hair look on Diane Lane, for whom I would otherwise happily spend an afternoon washing her car (seriously, no creepy subtext… I’d just wash her car for her), but it’s not merely that which weighs down the trailer for Untraceable, a techno-thriller January 25 release from Sony Screen Gems.

The keyboard-tapping and killer-stalking-his-stalker moves all seem a bit familiar, and the boilerplate dialogue doesn’t really get one’s heart racing. Still, the film gets a bit of a benefit-of-the-doubt pass because of the involvement of director Gregory Hoblit (Primal Fear), who can tease slickly efficient genre thrills out of recognizable set-ups, as he most recently did in Fracture, which was anchored by (yet another) superlative performance from Ryan Gosling. In short, my belief in Hoblit’s deftness of touch outweighs the nasty taste of Pulse and other stupid Internet thrillers still in my mouth that this trailer tangentially summons forth. The unfussy poster, meanwhile, I kind of dig: graphically simple and to the point, it sells the movie’s concept in direct fashion, and that’s refreshing. Not sure if they went with a kitschy mirror in theaters though, as I haven’t seen one there.

Right Said Fred (Claus)

After the disaster of their long-lead teaser one-sheet, and this still-less-than-inspiring other poster, Warner Bros. finally has it right with what I assume is the final art and billboards for the full national campaign for Fred Claus. I couldn’t grab an image in a cursory search online, and quite honestly just didn’t feel like navigating the tedious download process from WB’s press site, but you’ve seen the picture — Paul Giamatti in the background, hands on hips, and Vince Vaughn rockin’ the Big Wheel in front of him, a look of pure Christmas morning glee on his face. This captures exactly the sort of anarchic tone they should’ve been selling all along — not stupid ninja elves.

Good Luck Chuck Is Pissing Me Off…

The deluge of Good Luck Chuck posters need to stop. Like, seriously. First there were the separate teaser posters, then there was the bizarre John Lennon-Yoko Ono air-quote parody poster, which was I believe was crafted by a 12-year-old part of a Photoshopping outreach exercise in an eastern Kentucky juvenile delinquent facility. Now there’s this poster, below, another stitched-together conceptual reimagining of the film’s narrative — and this one pitched a bit more toward the ladies.

The Heartbreak Kid (Paramount, October 5), and out here at the Laugh Factory on Sunset Boulevard — where a giant promotional spread covers half the eastern side of the building — as well as at various bus stops near me, new one-sheets make one more desperate, last-ditch effort to position Good Luck Chuck as a descendant to There’s Something About Mary. I can’t find the art online with a quick, cursory search, but these posters have Jessica Alba in a billowing dress — a cross between Marilyn Monroe in The Seven Year Itch and Cameron Diaz’s flirty, forward-leaning look for the aforementioned film — and Dane Cook standing off to the left side. If someone has a screen cap or photo, send me a link. Otherwise, I’m going to try to go break into LionsGate’s Santa Monica offices and steal all their key art for the film…

On The Brave One’s Poster, Trailer

Why not more advance word yet on Neil Jordan’s The Brave One, starring Jodie Foster and releasing on September 14 from Warner Bros.? It’s playing at the Toronto Film Festival,
I gather (their official play list releases August 21), but one
would’ve thought that some long-lead, sow-the-fields screenings in Los
Angeles would have started to take place. Maybe they have, I don’t know.

The film’s trailer, meanwhile, is also fairly solid; powered by a fantastic score from Dario Marianelli, it puts a tonier spin on all those Ashley Judd movies of revenge and empowerment. But the end touch… “I want my dog back”? I almost spit my coffee out. Seriously, you can’t end the trailer on that.

Naveen Andrews, the ubiquitous Terrence Howard — who costars in the excellent forthcoming The Hunting Party — and Mary Steenburgen also appear in the film.

On Semi-Pro’s Poster

Babylon A.D., the ’70s-set movie charts the aspirant fortunes of an ABA franchise led by owner-player-coach Jackie Moon (Ferrell). Kent Alterman directs, from a screenplay by Scot Armstrong (Old School), and rounding out the rest of the cast are Woody Harrelson, Maura Tierney, Andre Benjamin, Andy Richter, Jackie Earle Haley, Rob Corddry and David Koechner. Oh, and Will Arnett too.

It’s an immediate eye-catcher, this poster, though I think they should have colored the jersey something other than white. It’s definitely a sign of Ferrell’s drawing power, too. Still, let’s all hope this doesn’t bring back the muttonchops…

On Whiteout’s Poster

So not to go on a total poster bitch-fest jag, but the one-sheet for the forthcoming Whiteout, starring Kate Beckinsale, has dropped, and it also looks like a weird Photoshop job, albeit a better one than Good Luck Chuck‘s sorry poster.


After all, that’s a large part of the reason that to this day I bear a grudge against the Inuit. Well… that, and the fact that they clubbed the rest of my family to death with baby seals when I was 10.

On Good Luck Chuck’s One-Sheet

Good Luck Chuck‘s set of teaser posters, but its one-sheet takes misguided idiocy to a whole other level. I know this shot has been out for a while now, and I’ve meant to tackle it sooner; I even had the photo saved and loaded. But I just couldn’t pull the trigger.

Where to begin? First, yes, of course I know it’s a riff on the famous John Lennon/Yoko Ono Rolling Stone cover shot. But this appropriation of it is wrong on so many levels. First and foremost, it reveals more of Cook’s haunches than I ever wanted or needed to see. Secondly, how does it advance the actual plot or conceit of the movie in any legitimate way? Finally, it’s just awful, awful Photoshopping. If you’re going to do something like this, stage the goddamned thing in a one-setting shoot with both parties. The fact that you didn’t merely confirms the obvious — that this is a desperate, see-through ploy, conceived long after the wrapping of principal production, to try to polish a turd and sell some tickets.

On The Darjeeling Limited’s Poster

The one-sheet for Wes Anderson’s next film, The Darjeeling Limited, has been released (below), and its trailer is now online as well in theaters, appended to most prints of Fox Searchlight’s Sunshine and Once.

Above is the very bottom of the poster; the top extends to include the intricate, blue-green tile and artwork of the religious chapel-ish structure. Starring Owen Wilson, Adrien Brody and Jason Schwartzman, the movie — cowritten by Anderson with Schwartzman and Roman Coppola — is billed as an emotional comedy about three brothers re-forging fraternal bonds on a train ride across India, and its trailer unfolds in the same twee style that has long been a signature of the filmmaker. It seems mostly a hits routine for Wilson and Schwartzman (albeit a decidedly low key one), but the unifying flavor here may be Brody, though it’s too early to tell.

It’s been three years since The Life Aquatic, which is about right in terms of a break between these sorts of films. One thing I don’t get, though, is that the poster — which inverts its credits, putting them under the main title but over the above picture — reads, “In select theatres this fall,” which, consciously or not, gives off a certain vibe of we’re-dumping-this-pretentious-bauble. I can’t recall another recent film that has so advertised its limited run. Exclusivity isn’t what needs to be touted or highlighted with this movie; its subject matter and tone will do that just fine.

Lynch Doc Web Site Goes Live; Poster Too

The web site for the new documentary on David Lynch has gone live, and includes the above, quite spare poster image. Compiled from over two years of footage, the film charts Lynch’s creative path during the making of his latest film, Inland Empire, and just recently had its premiere at the Munich Film Festival. No word yet on American play dates, but more to follow in the coming weeks…

On Good Luck Chuck’s Posters



I know they’re just teaser posters, but I can’t think of a worse way to market Good Luck Chuck than the above images of Dane Cook, Jessica Alba and Dan Fogler that Lionsgate used to tout the movie at the recent Cannes Film Festival.

The movie’s concept notwithstanding (Cook plays a guy who’s the perennial perfect lucky charm for women; they meet Mr. Right and get married after sleeping with him), a shirtless Cook doesn’t have the “wow” factor to matter to a large percentage of ladies, and there’s absolutely nothing about that shot appealing to dudes, which comprise most of his fan base. Alba is Alba, sure, but the off-camera glance doesn’t match the melting ice cream cone. Then there’s Fogler… wait a second, who?

Granted, these are international posters, and presumably they would be clustered around one another, lacquered to panel wood surrounding construction sites and what not (they still have construction like that abroad, right?), but if you’re not a comic book movie with a lot of characters and/or don’t have huge stars that you’re trying to flaunt separately, all this does is draw attention to your movie’s shortcomings, from a marketing point-of-view. I didn’t go to advertising school, but that much I know…

UPDATE 5/30: Apparently, I really need more blowjobs, as, per the comment below, I totally whiffed on the visual joke in the picture with Dane Cook. In my defense, though, the above image is fairly small, and the original impetus for this post was actually a set of text-less one-sheets without that, umm, portion of the photo. Funny.

I still maintain, though, that this is a strange way to sell what’s being billed as essentially a raucous love story (for the movie’s trailer, click here) and not a gross-out or full-fledged sex comedy (yes, yes, despite the nookie-charm hook). What exactly about those pictures appeals to women? This also answers my question about these being international posters, and not destined for American subways, etcetera.

On The Number 23 Poster

The Mask, Me, Myself & Irene and Liar, Liar to the teaser art for Eternal Sunshine of the Spotless Mind and the famous micro-collage that comprised of The Truman Show. So on the one hand, the above poster for The Number 23, opening February 23 from New Line, isn’t at all surprising. The studio is selling their chief asset, which is Carrey.

But audiences have shown a certain resistance to Carrey in darker and/or melancholic roles (no news flash there), and while this one-sheet effectively hints at the film’s R rating and conveys the surging paranoia that overtakes his character in the movie, it’s emphasis on bleak obsession and cryptic symbology sells short the movie’s investigative aspects, which actually may represent an easier path to filmgoers’ wallets. I like the image itself — the slightly agape mouth somewhat mitigating Carrey’s glazed, killer’s stare — but when I look at that poster, the three movies I for some reason quickly think of, in no particular order, are The Grudge, Conspiracy Theory and, believe it or not, The Cable Guy. If The Number 23 underperforms, expect the typical boobirds to come out (however undeservedly) regarding Carrey’s dramatic efforts, and the advisability of selling such a film chiefly on his visage.

50 Years of Foreign Language Oscar Posters

For those in the Los Angeles area, the Academy of Motion Picture Arts and Sciences is celebrating the 50th anniversary of its Foreign Language Film award category by showcasing posters from five decades of winners in its lobby, January 19 through April 15. The exhibition, dubbed “From Amarcord to Z,” features mostly original international posters, and includes the one-sheets for La Strada, Kolya, All About My Mother and The Discreet Charm of the Bourgeoisie, among many others. Admission is free. For more information, click here.

Snakes on a Plane Gets a Poster

Snakes on a Plane
blog party, but the film’s poster has finally released, causing more
than a few raised eyebrows among the self-appointed cultural
commentators of the blogosphere.

There’s been a lot of attention heaped on this movie — about an FBI agent (Samuel L. Jackson) assigned to protect a witness in a murder trial, and the Mob boss who
attempts to kill said witness, via titular manner, during a flight over
the Pacific — because of its deliciously pokerfaced Teflon title, and
almost all of it sight-unseen. Now, on the heels of its first teaser
trailers comes the poster for Snakes on a Plane,
though, which bows August 18 from distributor New Line, and I’m not
sure that it really works
. Shouldn’t the title be ironic counterpoint
to what is otherwise a deadly straightforward concept pitch
? This
poster doesn’t seem to be that.

1997’s Anaconda gathered Jennifer Lopez, Owen Wilson, Ice Cube and Eric Stoltz, among others (think of that cast in the same film
now!
), but it wasn’t until after the movie opened, mid-spring, that
audiences discovered the unhinged delights of Jon Voight’s performance,
during which he at one point actually winks after being regurgitated by
a giant snake. Would selling the movie with a wink have increased its
$130 million worldwide haul, split almost evenly between domestically
and abroad? Unlikely, as kitschy products — movies inclusive — have a
short shelf life when birthed honestly but additional cachet when
discovered more organically
. Audiences enjoy feeling smarter,
collectively and individually, than a movie like Snakes on a Plane,
and trying to lure in a crowd not predisposed and programmed to its
tongue in cheek tone could have the opposite effect of dampening viral
enthusiasm. So has Snakes on a Plane
peaked? We’ll see, time will tell. But it feels like it.

In the meantime, by all means, click over to their
web site
for more on the movie, including wallpapers and desktop icons. No free snakes, though. What bullshit…