The trailer for The Ruins, opening April 4 from Paramount, is online, and it looks like a matinee-level mash-up of Turistas (the travelogue elements, the latent xenophobia) and 2003’s Cabin Fever (the viral elements, the in-fighting). An R rating (which this movie has as well) and arguable “realism” presumably somewhat dented the former movie’s grosses, limiting it to only $7 million domestically in late 2006, while the same rating was seen as a big part of the latter’s insurgent, $21 million success. Here I expect it will act as more of a suppressor, necessarily excluding 14- to 16-year-olds who might otherwise drift in.

Starring Jonathan Tucker, Jena Malone, Laura Ramsey (above right) and Shawn Ashmore, The Ruins is based on Scott Smith’s novel about a group of friends whose leisurely Mexican
holiday takes a turn for the worse when they head to an “ancient Mayan temple, off the beaten path,” where some long-dormant evil
stirs and presumably makes them all pay in ways other than just insincerely “friending” it on MySpace. Ensemble cardsharp flick 21 and Superhero Movie, each opening the week before, seem to have a commercial leg up on The Ruins, and with George Clooney‘s latest directorial effort, the period piece football comedy Leatherheads, opening directly against it, I don’t see a way that The Ruins makes inroads with audiences outside of its wheelhouse demographic, especially since everything other than the setting and that one, forced perspective well shot that echoes There Will Be Blood has already fled from my mind as I write this.
With respect to the movie’s dual posters, I think the first one — of a stretched-back head, with prone neck — is far and away the most effective. The second poster, an outstretched hand, is a little bit Evil Dead, but mostly just vague. For more information on the movie, click here.





The Heartbreak Kid (Paramount, October 5), and out here at the Laugh Factory on Sunset Boulevard — where a giant promotional spread covers half the eastern side of the building — as well as at various bus stops near me, new one-sheets make one more desperate, last-ditch effort to position Good Luck Chuck as a descendant to There’s Something About Mary. I can’t find the art online with a quick, cursory search, but these posters have Jessica Alba in a billowing dress — a cross between Marilyn Monroe in The Seven Year Itch and Cameron Diaz’s flirty, forward-leaning look for the aforementioned film — and Dane Cook standing off to the left side. If someone has a screen cap or photo, send me a link. Otherwise, I’m going to try to go break into LionsGate’s Santa Monica offices and steal all their key art for the film…
The film’s trailer, meanwhile, is also fairly solid; powered by a fantastic score from Dario Marianelli, it puts a tonier spin on all those
Babylon A.D., the ’70s-set movie charts the aspirant fortunes of an ABA franchise led by owner-player-coach Jackie Moon (Ferrell). Kent Alterman directs, from a screenplay by Scot Armstrong (Old School), and rounding out the rest of the cast are Woody Harrelson, Maura Tierney, Andre Benjamin, Andy Richter, Jackie Earle Haley, Rob Corddry and David Koechner. Oh, and Will Arnett too. <b>But the proportion of feet to gun to head is off; it doesn’t quite play</b>.</p>
<p>Maybe I’m subconsciously pissed because this shot affords no glimpse of skin. Or maybe I’m just unnerved because it reminds me in passing of a recurring dream I had as a young kid, wherein a hooded Eskimo tried to violently shiv me.<br /><a href=)
Good Luck Chuck‘s set of teaser posters, but its one-sheet takes misguided idiocy to a whole other level. I know this shot has been out for a while now, and I’ve meant to tackle it sooner; I even had the photo saved and loaded. But I just couldn’t pull the trigger.


The Mask,
Snakes on a Plane