The deluge of Good Luck Chuck posters need to stop. Like, seriously. First there were the separate teaser posters, then there was the bizarre John Lennon-Yoko Ono air-quote parody poster, which was I believe was crafted by a 12-year-old part of a Photoshopping outreach exercise in an eastern Kentucky juvenile delinquent facility. Now there’s this poster, below, another stitched-together conceptual reimagining of the film’s narrative — and this one pitched a bit more toward the ladies.
The Heartbreak Kid (Paramount, October 5), and out here at the Laugh Factory on Sunset Boulevard — where a giant promotional spread covers half the eastern side of the building — as well as at various bus stops near me, new one-sheets make one more desperate, last-ditch effort to position Good Luck Chuck as a descendant to There’s Something About Mary. I can’t find the art online with a quick, cursory search, but these posters have Jessica Alba in a billowing dress — a cross between Marilyn Monroe in The Seven Year Itch and Cameron Diaz’s flirty, forward-leaning look for the aforementioned film — and Dane Cook standing off to the left side. If someone has a screen cap or photo, send me a link. Otherwise, I’m going to try to go break into LionsGate’s Santa Monica offices and steal all their key art for the film…