The trailer for My Best Friend’s Girl, the latest wrinkle-nosed rom-com confection starring Kate Hudson, is online, and it could not possibly seem like more of a bland, corporate-manufactured piece of fluff.

It’s all there — the totally anonymous title (bonus points for nipping it from an old pop song); the scene where a ruckus is created at a wedding; the presence of Jason Biggs, who still has the rot of Over Her Dead Body, not to mention the general stench of inconsequentiality, hanging over him; and a guy like Howard Deutch directing. The brief flash of bra from Hudson should fool no one, this is a movie that asks nothing of its audience, just as it asks nothing of its actors. No nuance, no semi-relatable real-world angst or moments of reflection, nothing. But, hey, whatever. It’ll do what it does, which is probably around $50-70 million domestically (I’m erring on the side of generosity), with steady ancillary revenue for the foreseeable future. Movies like this were made to play on airplanes. I’ll say this, though — best to dial down the Dane Cook, and dial up the Lizzy Caplan and Alec Baldwin, no matter their actual (in)significance in the finished product. My Best Friend’s Girl opens nationwide on September 19, from Lionsgate. For more information, click here.