On Ad Quote Hyperbole

I’m calling out Horror.com’s Staci Layne Wilson, who gets blurbed in ads in Saturday’s Los Angeles Times by saying, with regards to Rob Zombie’s Halloween, that it’s “even better than the original.” (By point of comparison, usual lover-of-all-moving-images Earl Dittman chips in with the
comparatively mild, “A shocking masterpiece, with twists and turns
around every corner!” Umm… by definition, isn’t that what corners
offer?)

I was suitably intrigued by Wilson’s bold (and patently false) proclamation, so I went to check out her review; it’s not as bad as one might surmise from the blurbed bit, though the gist of Wilson’s praise seems to be that Zombie is a “potential genius” (her words) for the manner in which he makes his Halloween both similar to and different from John Carpenter’s original film. Brilliant, that! Also, I have no idea what she means when she starts talking about soul-mirrors.

All this will pass, naturally, but Wilson’s comments will in my mind cling to her, kind of like the time Fred Topel got blurbed by calling Blair Witch 2: Book of Shadows the “best sequel ever.”