Another delayed tidbit that I found of interest; in many of its first and second weekend newspaper ads for Ratatouille — at least out here in the Los Angeles Times — Disney took the time and space to affix a little “certified fresh” emblem (above) from critical aggregate site Rotten Tomatoes. The first one I saw pegged the review support rate at an already astonishingly high 95%, but when that percentage crept upward, a few other ads were revised to “96% fresh,” where, as of this writing, the movie still stands. This is a tack that seems really smart to me — selling the consensus of the movie to those adult film fans still resistant to animated flicks on grounds that they’re a genre and not a medium (which of course isn’t the case).