The one-sheet for Wes Anderson’s next film, The Darjeeling Limited, has been released (below), and its trailer is now online as well in theaters, appended to most prints of Fox Searchlight’s Sunshine and Once.

Above is the very bottom of the poster; the top extends to include the intricate, blue-green tile and artwork of the religious chapel-ish structure. Starring Owen Wilson, Adrien Brody and Jason Schwartzman, the movie — cowritten by Anderson with Schwartzman and Roman Coppola — is billed as an emotional comedy about three brothers re-forging fraternal bonds on a train ride across India, and its trailer unfolds in the same twee style that has long been a signature of the filmmaker. It seems mostly a hits routine for Wilson and Schwartzman (albeit a decidedly low key one), but the unifying flavor here may be Brody, though it’s too early to tell.
It’s been three years since The Life Aquatic, which is about right in terms of a break between these sorts of films. One thing I don’t get, though, is that the poster — which inverts its credits, putting them under the main title but over the above picture — reads, “In select theatres this fall,” which, consciously or not, gives off a certain vibe of we’re-dumping-this-pretentious-bauble. I can’t recall another recent film that has so advertised its limited run. Exclusivity isn’t what needs to be touted or highlighted with this movie; its subject matter and tone will do that just fine.
you said: “One thing I don’t get, though, is that the poster — which inverts its credits, putting them under the main title but over the above picture — reads, “In select theatres this fall,” which, consciously or not, gives off a certain vibe of we’re-dumping-this-pretentious-bauble. I can’t recall another recent film that has so advertised its limited run. Exclusivity isn’t what needs to be touted or highlighted with this movie; its subject matter and tone will do that just fine.”
Please note: the term “in selected theatres this fall” is not used to imply exclusivity. It is mentioned because the film is not getting a wide release. If it were, it would say “in a theatre near you.” It is not used as often because usually, a film not getting wide release, will not have the promo budget for trailers this far in advance. Anyway, hope that un-sours it for you a bit.