I went for another walk-run-lounge (my own version of the triathlon) in Santa Monica this past weekend, and in three weeks or so the wraparound trashcan ads for Hot Rod have faded mightily in the sun, in addition to some of the expected petty graffiti (fake mustaches drawn on Isla Fischer, rather appropriate considering the movie’s fascination with them). Advance word via viral and new frontier advertising is all well and good, but when you’re heading into the home stretch prior to your film’s release and a string of its posters look worn and faded… well, that has to have a psychologically dampening effect. Underdog ads, meanwhile, have taken over some of those same trashcans. And that movie releases this Friday as well, along with Hot Rod. Smart, that Underdog. For once.