The Hollywood Reporter has completed and relaunched a wholesale overhaul of its iconic brand today, including a redesigned look and format for its print and digital publications, a revised editorial approach, and expanded coverage, analysis and new industry data exclusive to THR-parent The Nielsen Company. “Today is a new day at The Hollywood Reporter, and one of the most exciting times in its 78-year history,” said publisher Eric Mika. “This brand redesign is the result of our ongoing efforts to create a new Reporter, one that is more relevant, accessible and impactful for our global audiences on every platform,” adds editor Elizabeth Guider. “Our new design and editorial approach will make it easier for print and online audiences to access the data, information and insight they rely upon each day for mission-critical decision making.”

Some of the touted new features include more seamless and contiguous copy flow; more clearly defined sections; chart data exclusive to The Nielsen Company, including weekly Top 40 Box office data and other entertainment consumption trends, complemented by expert external and internal analysis; and region-specific content and supplementary digital coverage, along with more than 250 special issues throughout the year. Wait… 250 special issues?! Sweet Christ, as a former editor, I can tell you these spin-offs are little to nothing except a boon for the advertising folks. It’s the way (errr… one of the ways) publishers hold a gun to editors’ heads. But great, I guess this means more special Raven-Symoné tributes…