Within hours of its online sell-through site for its classic DVD archive going live, Warner Bros. was swamped with demand that crashed its site, according to Anne Thompson. Well, sure. Were they really surprised? This is the great untapped resource of studios with deep vaults, and the Hollywood equivalent of Big Auto sitting on and/or muffling emergent technologies until it figures out how to wring every last dollar out of existing platforms and mediums. If Hollywood worked at creating actual, lasting fans of cinema rather than merely chasing the short money offered in Hot-Shit Videogame Adaptation XIII, they’d be able to even more lucratively leverage these vast reservoirs of captured entertainment, for generations to come. Warner Bros.’ initial slate of 150 films never before released to DVD includes everything from 1943’s Mr. Lucky, with Cary Grant and Laraine Day, and 1962’s All Fall Down, with Warren Beatty and Eva Marie Saint, to 1986’s Wisdom, with Demi Moore and Emilio Estevez.