Much was made in the summer of 2000 over The Perfect Storm‘s unexpectedly robust $41 million-plus opening weekend, in which it rode a wave of popular appeal over the grand reveal of that massive, swelling wave effects shot, and trounced Roland Emmerich and Mel Gibson’s The Patriot by a considerable margin. (Emmerich in turn dove headlong into masturbatory FX destruction, perhaps never to return again to anything not involving the destruction of humankind, or at the very least a half dozen national landmarks.) But how significant can a film truly be, in terms of lasting appeal, if it’s misspelled in a studio Blu-ray/home video sell-thru email, as above? No simple typo, either. That means the graphic design intern flubbed it, and no one else caught it. Quiet volumes.
Looks like some conscious editorial wishful thinking to me… 😉
Heh, pretty funny.
In the bigger picture, I think studios are getting kind of desperate that blu-ray isn’t catching on in the same way DVD did (which really saved them in the late ’90s and early part of this decade.) They’re finding out an ugly truth — people don’t really want/care to rebuild their entertainment collection only eight to ten years out from having done it with DVD. It’s also a bit of a price-point thing. WHy purchase at $30 or so when you can just rent so much cheaper?