I’ve been ruminating on The Town, Ben Affleck’s directorial follow-up to Gone Baby Gone, and it seems a curious choice that the poster and billboard art for the Warner Bros. film features those rubber-faced nun robbers. They grab one’s attention, to an extreme degree, and it just doesn’t translate, on an elemental level; it muddies the water too much, and along with its nondescript title makes the film seem like more of a horror film — or at least opens it up to the interpretation of such, to a casual driver or passerby at a bus stop. It’s a great “give” in the trailer, sure, those images, but not in the print art. I guess it’s meant to be an evocation of the Point Break poster, but that was a more much rooted visual reference, whereas the masks here seem warped/melting, and more overtly creepy. I guarantee some middle-of-the-country impressionable boomers just bought a ticket for the Wall Street sequel instead.