President Obama Dictates Course of The Book of Eli's Promotion


Does anyone doubt that if Barack Obama had not been elected president in 2008, The Book of Eli would have a slightly fairly different advertising campaign, one that did not involve character-specific posters and billboards that make the entreaty to "believe in hope"?

Posted by Brent Simon at 1/11/2010 5:20 AM
Categories: Posterized!, Politics
 

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  • 3/15/2012 8:50 AM Miles Dacsich wrote:
    This is a good point. Of course, a lot of modern poster/advertising design tries to tap into the feeling of the times in ways subtle and sometimes not so subtle. I think it's more of the case that this meme really fit the narrative of "Book of Eli" more than anything else. You didn't really see "hope" being forced into other genre advertising where it wasn't thematically pertinent.
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