The previous trailer and TV ads for Oliver Stone’s W., opening in a few weeks from Lionsgate, were wrongheaded things, a bit too centered around Shakespearean-level Bush family grappling, and cutesy introductions of all the made-up bit players. This new trailer, blending quick-cut news footage with footage from the film, and set to Talking Heads’ “Once in a Lifetime,” is a gem. Ignoring the fact that the same song was notably used as part of The Truman Show‘s advertising push, this qualifies as a top-notch sales job, because it both firmly establishes the film’s authorial point-of-view and advances the narrative itself, in miniature. The moments all fit together — beautiful wife, beautiful house — right down to the “how did I get here?” shrug and the dizzy scream of madness at the end — a placeholder for national opinion about the flaming wreckage of the Bush 43 presidency. It compels multiple viewings, this trailer. Nice adjusted tagline, too: “based on a true story.” The question, of course, is whether any of this translates into an iota of increased general audience interest in actually seeing this movie. With the economy so prodigiously in the crapper, I have to think not. For more information, click here.