On Street Kings' Marketing


This poster for Street Kings is a nice enough Rorschach splatter of urban shoot-'em-up mayhem, with a pinch of bikini-clad temptation from 7 Dias' Martha Higareda (not a prominent component of the film, I can disappointedly tell you). It gets enough names and faces in frame, let's admit, which is basically the thrust of Fox Searchlight's entire marketing campaign for the film — to make it seem like it's a really interesting, labyrinthine character ensemble cop actioner, like a gritty cross between Training Day and L.A. Confidential. The trailer for the movie, however, plays like a complete parody of testosteronized macho-cop bull-crap — which isn't too far off the mark, I can tell you, having seen the finished product. More on this next week...

 

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