So the underlying precept of the below poster for Superhero Movie, releasing March 28 from Weinstein Company and MGM, seems to basically be, “Why try?” After all, the one-sheet for the latest genre catch-all spoof flick is such a straight rip-off of the Photoshop-happy Scary Movie poster(s) that one kind of hopes no one actually got paid for it, that some college kid just got internship credit for working it up with a few loose pointers from the producers. Oh well, I guess… “ain’t broke, don’t fix it,” “dance with who brung ya,” “stick with what works,” yadda, yadda, yadda. Any real irritation I might have felt is ebbing out of me with each keystroke.
What might (and I do emphasize that word) give Superhero Movie a leg up on 20th Century Fox’s recent spoof slate (Date Movie, Epic Movie, Meet the Spartans) is the fact that it’s written and directed by Craig Mazin, who did some heavy lifting on the last two Scary Movie flicks, and maintains The Artful Writer, a very literate, engaging and witty blog on the life of screenwriting. This means Superhero Movie could have actual jokes instead of just bewigged impressions, (arguably) comedic reenactments of scenes from recent hits and punches to the balls. Of course, this poster doesn’t really let us know one way or another, except for the fact that it does pack in 10 in 11 sight gags, letting us know that the movie will at the very least keep swinging.